My Step-by-Step Process for Writing Food Blog Posts for Clients
Go behind the scenes of My Step-by-Step Process for Writing Food Blog Posts to learn how I write strategic content for food blogger clients to help them grow their blogs and publish more recipe content.
Is writing blog posts the thing you hate most about food blogging? By outsourcing your blog writing to me, you can skip the struggle and focus on what you love while your blog thrives. Click here to learn more about my Blog Writing Services for Food Bloggers. And if you’re ready to hand off your blog writing to a pro, I’d love to chat!
Writing blog posts for food bloggers is so much more than writing their life story or copying and pasting the recipe onto a page—it's about crafting strategic, search-friendly content that aligns with a blogger’s brand, engages their audience, and drives real traffic.
Whether I'm working with a seasoned recipe creator or a beginner food blogger, my job as a food blog ghostwriter is to create content that looks and sounds like you—and helps grow your blog while you're busy cooking up your next recipe.
Over the past 5+ years as a full-time food blog writer, I’ve developed an efficient, collaborative, and always evolving workflow. I’m pulling back the curtain so you can see exactly how I write food blog posts for clients from start to finish.
My 10-Step Process to Writing Engaging, Rankable Food Blog Posts
If you feel like writing your recipe blog posts is taking longer than actually developing the recipe, you’re not alone. And it doesn’t matter if you're just starting out or you've been publishing for years—writing food blog posts can be a lot. From SEO research to organizing your content in a way that keeps your readers scrolling, it’s more than just throwing some words on a page.
I’ve written hundreds of blog posts for food bloggers just like you—each one tailored to their voice, their brand, and their goals. If you’re curious about how I actually do it, or you’re considering outsourcing your food blog writing (🙋♀️), let me walk you through my step-by-step process.
This is how I help my clients go from feeling overwhelmed to hearing “Your blog post is ready!” without them having to write a single word:
Step 1: Initial Consultation
When someone reaches out through my Blog Writing Services inquiry form or directly via email, I kick things off by learning more about their blog, audience, and content goals.
These are some of the key questions I ask:
Who’s your ideal reader?
What topics or recipes are you most passionate about?
How many new or updated blog posts do you ideally want to post each month?
What’s the goal for each post—traffic, affiliate clicks, email opt-ins, or all of the above?
This discovery step ensures that I am a good fit for that client and that every blog post is written with purpose, not just keywords.
Step 2: Receive Materials
Once we begin working together, clients send me their recipes—usually through a shared Google Doc with the full recipe, any notes, and photos. Most of my monthly clients send me 1–2 recipes per week depending on their content calendar.
Step 3: Create an Outline
Crafting the bones of the blog post (also called an outline) is one of the first steps of the writing process. Many clients provide me with their preferred blog structure or I use their existing blog post as a template or for inspiration. Most blog post formats include:
An introduction to the recipe, including its key highlights.
A list of ingredients and short descriptions to go over their purpose.
Summarized step-by-step instructions to guide the reader through the process.
Helpful preparation and cooking tips for the reader.
Make-ahead, storage, and freezing instructions to help the reader get the most out of their leftovers.
A list of substitutions and variations to account for allergies and taste preferences.
Answered frequently asked questions.
Nowadays, with the rise of AI, many food bloggers are choosing to shorten their blog posts and make the step-by-step instructions the star of the post. This is why I created my Mini Blog Posts writing package, which includes everything in my month-to-month packages but in shorter blog posts!
Want to see how these turn out? Check out my portfolio to see some food blog writing examples that show the variety of voices and styles I can write in.
Step 4: Keyword Research
My clients want their blog posts to perform well, which is why keyword research is a vital step in the writing process. To do this, I plug the recipe title (AKA the primary keyword) into Keysearch to find short and long-form secondary keywords to incorporate in the blog copy. This research also gives me ideas of other content to include in the post, such as variation ideas and alternative cooking methods.
Step 5: Additional Research
The keyword research process often involves additional research, like Google searches and studying competitors who are already ranking for the primary keyword. Depending on the recipe, I might also research the history of a dish, dive into the science of the flavors and ingredients, or clarify cooking techniques and ingredient substitutions. I want every post to not just sound good, but be genuinely helpful for the reader.
Step 6: Write the Draft
Now, this is where the magic happens: writing the first draft!
To make sure it sounds like you and not a random freelancer, I use your published blog posts almost like a template to get your voice and tone just right. Whether you’re funny and laid-back or clean and professional, I adapt the copy to match your vibe. I write in a way that blends seamlessly into your existing content.
Step 7: SEO Optimization
Good blog posts should serve the reader and the algorithm. As I write and edit, I naturally weave in both short and long-format keywords, optimize headers, add internal links to build topical authority, and format the post for easy scanning (because let’s be honest—nobody likes a wall of text). I avoid keyword stuffing and focus on clarity, structure, and readability.
Step 8: Editing and Proofreading
Once the draft is complete, I read the whole post aloud to check for clarity, flow, and typos. If anything feels awkward, I smooth it out. Every blog post gets a final polish to make sure it aligns with your brand’s voice and preferences.
Step 9: Client Review and Revisions
Once it’s ready, I email the client a copy of the draft blog post in a Google Doc, where they’re free to leave comments or request edits. Most clients barely touch them because the posts already sound like them!
The best compliment? When a reader says to my client, “Wait… you didn’t write this?” That’s the goal. Seamless, on-brand, and so spot-on, no one would ever guess a ghost (writer) was involved.
Step 10: Final Delivery
Once it’s approved, I either send the client the final edited version or upload it straight to the back end of their blog along with the images and alt text (if formatting is part of their custom package). Then I check it off in my Asana board and move on to your next post!
Creating Content To Keep You Consistent
Over the past 5 years as a full-time food blog ghostwriter, I’ve fine-tuned this process to support my clients in the best way possible. It’s not just about writing recipes—it’s about creating strategic, high-quality content that reflects your voice, connects with your readers, and plays nice with search engines.
This process is designed to take blog writing off your plate (pun intended) so you can focus on what you love, whether that’s testing new recipes, growing your brand, or finally taking a weekend off without guilt.
With this step-by-step approach, I’ve helped dozens of food bloggers consistently publish engaging, on-brand content that builds trust, grows their audience, and keeps burnout at bay.
Ready to Work with a Food Blog Writer?
If you're a busy food blogger looking for blog writing support, I'd love to connect with you! Whether you have questions about my process, want to discuss your content needs, or are curious about my availability, I'm here to help.
Get in touch with me or book a consultation call to learn more about how I can support your blog's growth.