What is a Food Blog Ghostwriter?
If you’ve been thinking of outsourcing the writing for your food blog, hiring a food blog ghostwriter might be right for you! This guide will teach you what a food blog ghostwriter is, the benefits of working with one, and how much it costs.
The life of a food blogger is a busy one. Besides being “bloggers”, that title also includes photographer, videographer, tech expert, SEO specialist, writer, and more. Who has time for it all?
If you’re a blogger who likes to share your recipes with the world, hiring a food blog ghostwriter can help save you time for the rest. But what exactly is a food blog ghostwriter? This guide will teach you all about who they are and how they can help you grow your food blog.
What is a food blog ghostwriter?
Food blog ghostwriters are freelance writers who help food bloggers with their content. This can include anything from writing a recipe blog post and rewriting an existing one, to helping with social media content and website copy. Ghostwriters are typically self-employed online business owners either operating as freelance writers, virtual assistants, or food bloggers.
When you hire a food blog ghostwriter, you're hiring someone who has experience in writing, marketing, and blogging. They aren’t necessarily chefs or experts on cooking techniques; they’re exercising their passion for food and writing in one convenient service offering.
Do you have to be a chef or blogger to be a food blog ghostwriter?
Don't worry if you don't know everything there is to know about food. You don't need to be a chef or even a particularly good cook, either. If you can write well and have a passion for food, you can successfully write blog posts for food bloggers.
Fun fact: Before starting my food blog ghostwriting business, I had very little technical cooking knowledge and only dabbled with starting my own (very amateur) food blog. It was my passion for writing, marketing, and learning more about the culinary arts that pushed me into operating a booked-out ghostwriting business!
Where can you find food blog writers?
To find a food blog ghostwriter, you can start with the obvious: search online. Type in "food blog ghostwriters" on Google to find some good ones.
Otherwise, the next best option is to ask the other bloggers in your community. Send a few emails to your blogger friends or head to the Food Bloggers Central Facebook group. There, you can ask for recommendations, reviews, about pricing and hiring, and more.
Always request to see a writer’s portfolio and work samples before you spend your time and effort on an interview. This is the quickest way to see if their writing style and experience align with what you need. After all, being able to write in someone else’s voice is just one of a ghostwriter’s most important talents.
How much does it cost?
Typically, writers base their pricing on the number of blog posts needed or the number of words in the post. For example, one 1,000 word blog post could cost between $60 to $200+ depending on the writer's level of experience and your requirements.
The cost of hiring a writer will depend on several other factors:
Recurring or one-time projects: If you’re hiring a writer on a recurring monthly basis, it will be less expensive than a one-time or rushed project.
Their level of experience: The most expensive writers have extensive experience in writing for food bloggers, vast culinary experience, and/or have operated a food blog themself. Virtual assistants who offer content writing services usually have lower prices, as well as writers who are just beginning their careers (1 year or less) and don’t have much experience with SEO or keyword research.
Your requirements and materials: You’ll save money by only sending your recipe to the writer and nothing else. While this saves you time, it means the writer will have to perform a majority of the research and can leave you with having to conduct edits if they didn’t include what you were looking for. Avoid this by including recipe notes and keywords, and request that they write the META and social media copy and format the blog post on your website. It costs more, but it’s worth it!
5 benefits of hiring a professional food blog ghostwriter
There are many benefits to hiring a food blog ghostwriter, such as:
More time to do what you love: One of the best things about hiring a writer for your food blog is that it frees up so much time. While they focus on the writing, you can do what you love, whether that’s developing new recipes, photography, marketing, etc.
A consistent voice: Your content will be more consistent because all of it will be written by one person who knows your brand's tone and voice inside and out.
Informative for your readers: An experienced writer is going to provide informative and engaging content for your readers. Not only is this fantastic by Google’s standards, but your audience will have all of their questions answered in advance.
Increased web traffic: A food blog ghostwriter well-versed in SEO-optimized content can produce blog posts that make Google happy and encourage your readers to stay on your website longer.
You still get the credit! Most ghostwriters stipulate in their contracts that the published content is owned and copyrighted by the blog owner. This means there’s no need to put the writer’s name in the byline or tell your readers that someone else wrote the post.
Overall…
A food blog ghostwriter is someone who can save you time and money while you focus on achieving your own goals. Whether you hire them to write new recipe posts or update older ones, they’ll produce informative and consistent content that’s always in your voice. It’s one of the best ways to make your posts more engaging and to help them be seen by a wider audience!
Learn how to use your existing writing skills to make money online! Click the banner below to get started:
