Hey, I’m Jackie!
I help established food bloggers grow with purpose by building community around their content and publishing with intention.
As your content strategist, I help create, manage, and optimize your blog posts, email, and Pinterest so growth doesn’t rely on publishing nonstop.
Food blogging feels weird these days. Keyword chasing is over, and readers can spot AI from a mile away.
If you actually want to create growth, you need a clear, intentional strategy that tells every post where it fits, what job it’s doing, and how it supports your bigger goals.
Instead of working harder and spending your limited time publishing more, you need a smarter plan behind the content you’re already creating.
“Working with Jackie has been an overwhelmingly positive experience. She clearly understands what blog readers, recipe developers, and search engines are looking for. She consistently delivers high-quality content and is extremely responsive to all questions or queries.
It was important to me to maintain an approachable, informative, and culturally conscious tone. Jackie seamlessly took over where I left off. As a food blogger, outsourcing this aspect of publishing lets me get back in the kitchen or focus on other areas of my business.
If you’re craving peace of mind or more flexibility in your schedule, don’t hesitate to connect with Jackie!”
That’s where my approach to content strategy comes in.
I believe sustainable growth happens when you stop publishing on autopilot and start being intentional about what you put into the world.
I help established food bloggers grow with purpose by building community around their content and creating plans that support their goals.
Whether you want more traffic, stronger audience trust, or a business that doesn’t rely on constant hustle, I can help.
Together, we’ll focus on clarity, consistency, and content that actually does its job.
TL;DR: no more throwing spaghetti at the wall and hoping it sticks. 🍝 The content we work on together will move your business forward.
My Specialties
Content Creation & Writing
Great strategy needs great execution. I write engaging, high-quality blog posts and emails that feel human, sound like you, and are built to guide readers toward action. From SEO-optimized blog content to nurturing email sequences, ebooks, and the landing pages that support them, every piece is crafted with clarity, intention, and your bigger goals in mind.
Pinterest Strategy
Pinterest is a powerful traffic engine for food blogs. I design and schedule pins that guide readers straight to your blog posts, while optimizing for SEO and engagement to increase visibility and reach. A strategic approach allows your Pinterest presence to become a consistent source of new readers, helping your content work harder and smarter to grow your audience.
Social Media & Content Repurposing
Content works hardest when it reaches your audience wherever they are. I can translate your blog posts into social media content and email campaigns, and tailor each piece for platforms like Pinterest, Instagram, and beyond. By repurposing content strategically, your ideas get maximum visibility, engagement, and impact—helping your blog grow without creating more work for you.
Email Marketing
Your email list is your most direct connection to your audience. I create quick start guides, evergreen sequences, funnels, and newsletters that engage readers and guide them through your content and offers. By building thoughtful, strategic email campaigns, I help food bloggers grow their audience, nurture relationships, and turn subscribers into loyal fans and customers.
SEO & Keyword Research
I create SEO-optimized blog posts and leverage secondary and LSI keywords, metadata, and smart blog structure to ensure your content ranks and reaches the right audience. With a deep understanding of SEO best practices for food blogging, I help you plan content that not only attracts traffic but also improves long-term visibility, turning your blog into a reliable growth engine.
Content Planning & Organization
The content calendars I create and manage for you will help align your blog posts, email sequences, and social media for consistency and impact. By tracking performance and adjusting based on results, I turn content chaos into a clear, actionable roadmap so your strategy is always focused and efficient.
✍️ Want to see more? Check out my portfolio.
My Services
Start Here
Blog Refresh & Roadmap
If you’re ready to walk away from the 'I should probably post something' anxiety and the strategies that worked 5 years ago, the Blog Refresh & Roadmap package is for you.
I'll take a deep dive into your food blog and audit your entire content ecosystem—your SEO, blog posts, Pinterest, and email—to find any gaps and the hidden gems already in your archives.
What’s Included:
Blog Audit
I’ll review your existing blog content, structure, and performance to identify strengths, gaps, and opportunities.
Next, I’ll evaluate your SEO and AI search readiness to see how well your content is positioned for traditional and AI search.Email and Pinterest Review
I’ll look at all of your existing lead magnets, funnels, and email content to assess alignment, clarity, and growth potential.
I’ll provide you with strategic feedback on how Pinterest fits into your traffic strategy, including optimization and visibility opportunities.Strategic Insight and Roadmap
I’ll give you insight into what competitors are doing well and where you have clear opportunities to stand out.
You’ll receive a detailed 6-month roadmap that will guide you through your future content creation, the updates to prioritize, and which content to stop creating altogether.
Investment: $1,100 USD
Most Popular
The Content Optimization Sprint
The Content Optimization Sprint is a high-impact, short-term project designed for the food blogger who needs their existing content to work harder.
Instead of starting from scratch, I’ll transform your highest-potential blog posts into authoritative assets that are clearer for readers and undeniable for search engines and AI platforms.
What’s Included:
Food Blog Post Optimization
I’ll identify and strategically update 5 to 10 of your "high-potential" blog posts.SEO and AI Structural Audit
The writing, headings, and formatting will undergo a comprehensive restructuring to improve clarity and support SEO and AI search optimization.Topical Authority Reinforcement
Advanced internal link mapping to bridge the gaps in your content, boost E-E-A-T, and keep readers on your site longer.E-E-A-T Narrative Enhancements
Refining the "helpful" factor of your posts to meet the highest standards of modern search algorithms.
Investment:
5 Posts: $600 USD
10 Posts: $1,110 USD
For Your Ongoing Needs
The Strategy Partnership
The Strategy Partnership plants a dedicated food blog content strategist in your business, handling both the thinking and the doing every month.
We'll research, plan, write, and refine your food blog content together to build a focused content ecosystem around fewer, stronger blog posts that protect your visibility and grow your authority over time.
What’s Included:
High-Conversion Writing and Editing
Expert writing and editing that balances SEO requirements with a "reader-first" approach.Topical Authority Mapping
Strategic keyword and competitor research to identify "content gaps" and ensure you own the search results.Brand Voice Integration
Voice-matching to ensure every post sounds authentically like you.Internal Linking Improvements
Advanced linking strategies to boost your E-E-A-T and keep readers on your site longer.Optional Add-Ons
Custom add-ons (WordPress formatting, Pinterest, email marketing, etc.) are available for the blogger who’s ready to offload the bulk of their content production.
Investment: Monthly blog writing retainers start at $650 USD
Your old recipes aren't done working for you yet.
Learn how to update your existing recipe posts so they perform better in search, serve readers more clearly, and hold their own in the age of AI-driven search.
One PDF. 4 lessons. A strategy you'll use for years.
On The Blog
Are you ready to grow your food blog with purpose? I’d love to support you.
Together, we’ll discover the clarity around what’s worth creating and make sure every piece of content works together. Because when your content is deeply personal and intentional, your community backs you in big ways.
It’s the kind of blogging you’ve always dreamed about. Contact me to get those results:
Follow for growth and marketing tips!
Use this guide to identify which of your recipe posts are worth updating and the 4 key changes that move the needle.