Growing Your Email List With A 5-Day Series - The Best Way To Get Email Subscribers!
One of the best ways a food blogger can grow their email list is through an automated 5-day email series. This simple and free offer draws in an audience, builds loyalty, and turns readers into life-long fans!
Growing your email list as a busy food blogger
Learning how to build an email list is one of the many important tasks in the life of a busy food blogger. It may not seem like a priority but it’s the best way to build a community and turn readers into die-hard fans!
Instead of waiting for readers to scroll through your food blog or find your content, reel them in with a problem-solving 5-day email series. Not only is this easy for you to design and set up, but it also answers common problems for your ideal audience and easily attracts tons of readers to your email list FAST.
Does your food blog need an email list?
The short answer is YES.
There are endless ways to market ourselves these days. Instagram, podcasts, Facebook groups, Pinterest… Out of all of these audiences that we build, your email list is where true loyalty lies.
Building an email list is the best way to:
Build your web traffic
Have your content shared far and wide
Connect with a finely tuned audience
Build trust and loyalty with your audience
So if you’re a food blogger and are having trouble with marketing yourself, focus on email FIRST!
How do food bloggers build an email list?
Want to learn how to grow your email list fast? Set up a free lead magnet (or “freebie”).
This freebie can take the form of a recipe ebook, a downloadable checklist, an email series, and more. Once your offer is ready to promote, the process looks something like this:
The blogger sets up a sign-up form on their website.
The reader inputs their name and email address in this form to access the free offer.
The reader receives the freebie in their inbox and they stay on your email list.
Any great freebie should solve a problem among your ideal audience or offer them irresistible content.
Why every food blogger needs a 5-day email series
A 5-day email series is designed to answer a common question or solve a problem for your target audience. Over 5 days, subscribers will receive your most important content right to their inboxes, leading them to become life-long fans of your food blog. In some cases, it can be an even greater offer compared to a free ebook or another downloadable offer because it’s easy to set up and involves almost zero graphic design!
A 5-day email series only involves:
Writing the emails
Linking your already published content
Setting up the emails in your email marketing tool
And promoting the offer on your website
The content in these emails can range from anything, like holiday menus, how-to guides, or even important kitchen tips. You can offer one year-round or change it up from season to season! The emails are set up to be short and sweet, taking you less time to put the offer out there and build your list.
How do you write an email series?
It’s surprisingly very easy! Depending on the overall topic of your series, each email is written to be short, engaging, and quickly link to your content.
This is what the format of an email in your series typically looks like:
Welcome subscribers: This email series should begin as soon as your subscriber opts in! Start each email with a personalized welcome and let them know which day in the series it is.
State the problem: In order to pull in your audience, start each email off by stating a common problem that relates to the overall series topic.
Relate to the problem: Follow with a personal connection to this problem or show them that you’ve experienced exactly what they’ve experienced. This puts them in your mind as knowledgeable enough to provide a solution.
Introduce the solution: Let the reader know that your linked content has the solution through a hard-hitting sentence. Follow with a few benefits, sentences, or bullet points to really encourage the reader to click!
Link your content: There needs to be at least one link/button/image or you can include several if you happen to be promoting a menu or something similar.
Sign off and tomorrow’s preview: You did it! All that’s left is your sign off and a preview of what’s to come tomorrow. You can include this in a small “PS:” at the end of the email.
Email series ideas for food bloggers
Need some inspiration? Check out these email series ideas to get started:
The Ultimate Thanksgiving Menu
Cozy Fall Soups
Easy Keto Recipes For Beginners
Kitchen Tips For Home Cooks
The Ultimate Christmas Menu
Recipes Using Leftovers
DIY Snacks For Kids
The Beginner’s Guide To Baking
Cocktails For Any Occasion
The Best Dinner Party Menu
How To Meal Prep Like A Pro
Easy Family Dinners To Make This Week
5 Must-Try Instant Pot Recipes
A Beginner’s Guide To Going Vegan
The Ultimate Vegan Dinner Party Menu
5 Easy One-Pot Meals
Party-Perfect Appetizers And Snacks
Time to build your list!
Start spending more time developing a 5-day email series to quickly build your email list! Still not feeling confident? Check out my Grow Your List service to have an email marketing pro write the series for you.