Want your Pinterest numbers to go up? Do this!
Have you seen a drop in your Pinterest numbers? You’re not alone. This summary of a Tailwind discussion will help you overcome your woes and help your numbers rise again.
Pinterest has high highs and low lows, and bloggers around the world are feeling the effects.
On November 12, 2020, Tailwind went live on Facebook with Jennifer Priest of Smart Creative Social to chat all about what to do when NOTHING is working and our numbers are stuck in the trash can. I’m enrolled in Jennifer’s Smart Pin Pro program, so I immediately perked up.
Click here to watch the replay. As a Pinterest manager, I don’t want to say that the news was disappointing, but it’s definitely making my job a little harder.
While some of the changes Pinterest is making might be hard to hear, it all makes sense when you think about it. If you don’t want to watch the replay yourself, I’ve got all of the juicy details summed up below.
Notable changes with Pinterest
Pinterest has already made a few new changes, which are affecting our numbers:
Pinterest wants new, novel, and interesting content
You’re never going to stand out if you’re doing the same thing as everyone else (ie: please don’t post another banana bread recipe). They suggest promoting 2-3 new pieces of content each week.
Story and video pins are where it’s at
Pinterest is a publicly traded company and they want to keep you on their platform for longer (sound familiar? *cough* Instagram *cough*). Depending on your goals, not all of your pins need to be in these formats. However, Pinterest does suggest posting at least 1 story pin per week among the rest of your pins.
A fresh pin = a new URL
Gone are the days of making 10 pins with slight differences in their design that all take you to the same link. Now, a fresh pin only counts when it’s associated with a URL that hasn’t been promoted before. The newer the experience for the user, the better.
What you can do to raise your numbers
All hope is not lost! You can combat these changes by tweaking your strategies:
Get your ideas from elsewhere
Look at what other people are doing and try it for yourself. Even if it doesn’t work out, the risk isn’t that low.
Where to pin
Only pin your pins to RELEVANT boards. Not all of them. That’s spammy.
Pinterest is seasonal
Keep on top of the trends! Pinterest literally has a button that shows you what’s trending on the platform. You can also get on Tailwind’s list and have them sent right to your inbox (along with free pin templates).
If you don’t have a lot of new content
Present what you already have in new ways. For example, revise your content to target new keywords, new audiences, and trending topics. Jennifer had a great example of changing one of her blog posts to fit in a new trending topic that people were searching for on Pinterest.
Research, research, research
Before creating pins or even content, research what people are searching for on Pinterest. You can use the search bar to expand on your ideas or you head to the trends tool.
Yes, keyword research is important
You should be looking at keywords BEFORE you make your pins. Go deeper and don’t discount the importance of pin titles and descriptions. These are all key to your long term performance.
Think about the results you want from your pins
Different types of pins will get you different results. Static pins = clicks, Video pins = saves, Story pins = views.
And most importantly...
Things fluctuate! Keep track of the numbers and your strategies. In the end, the best thing you can do is make the Pinterest user experience the best possible!
I hope you feel better about the fate of your Pinterest account now! It’s a long game, but with a little adjustment and a lot of research, your numbers will be back up.
Got more questions? I’m happy to help! Drop a comment below, send me an email, or slide on into my DM’s on Instagram.