Case Study: How Lauren Gained Confidence, Clarity, and Higher-Paying Clients as a Food Blog Writer
When food blog writer Lauren realized she was undercharging and unsure how to reach higher-paying clients, she knew it was time for a change. With guidance and a clear strategy, she transformed her business by refining her offers, building confidence, and raising her rates with ease. Here’s how my Quickie Coaching service helped her attract premium clients and step into her role as a confident food blog writer.
Lauren went from doubting her pricing and struggling to attract high-paying clients to feeling confident, raising her rates, and creating a professional online presence.
Lauren is a freelance food blog writer who creates content for food bloggers struggling to keep up with their publishing schedules. When she reached out to me about my Quickie Coaching Service, she had already built a solid foundation in her business but felt stuck on one big question:
👉 How do I confidently price my services and attract clients with bigger budgets?
That wasn't her only concern. She also wanted clarity on how to position herself as an expert in her niche, how to present her services in a way that stood out, whether her service guides were effective or needed refinement, and how to get better at marketing and pitching herself to clients.
Lauren knew she had the skills. What she needed was direction, a fresh perspective, and clear next steps to elevate her business and attract the right clients.
Before Coaching with Me
From Lauren’s initial inquiry:
“…I need help deciding how I should price my services… I want to get clients who have bigger budgets and who really value me as part of their team. I have been doing this for 3 years and have a lot of experience, so I feel like I can start to position myself as more of an expert in the field. …I have a fear that raising my prices will scare people off. I'd also like to talk about how to reach out to clients and how I can get better at marketing myself…”
Lauren's core challenges were clear:
How do I price my services confidently and attract bigger-budget clients?
How do I position myself as an expert?
How can I improve how I present my services?
How can I get better at marketing and pitching?
She had service guides but wasn't confident in her approach. As someone who is both a food blog ghostwriter and content writing coach, I could see exactly where the gaps were.
My Coaching Process
I structured Lauren's coaching as a comprehensive PDF analysis paired with a detailed video walkthrough. This format allows clients to reference the advice whenever they need it while getting the personal touch of hearing my thought process.
My Key Strategic Recommendations
Create a simple website instead of relying solely on a service guide. A 4-page site with Home, About, Services, and Portfolio pages positions you as an established business rather than a freelancer with a PDF.
Position yourself as an expert through Instagram marketing. I provided Lauren with a month’s worth of specific content ideas to help her educate her audience and build credibility.
Refine your pricing strategy. I helped her streamline from multiple packages to three clear options and encouraged her to raise her prices to slightly above-market recommendations. Plus, I provided guidance on requesting price increases from her existing clients.
Update service guide language. We shifted from task-focused copy to transformation-focused benefits that highlight the ease and impact of working with her.
Bundle future services. Expanding her services to offer writing plus video packages as an all-in-one solution.
Build relationships instead of cold pitching. I provided warm outreach frameworks, referral systems, and specific DM and email templates that focus on genuine connection over sales pitches.
After Coaching with Me
A few weeks after our coaching session, I checked in with Lauren. Here's where she was:
Website up and running (now replacing her old service guide)
Actively building her Instagram presence to position herself as an expert
Starting warm pitching strategies to connect with clients more authentically
Starting to book the high-level clients she always dreamed about
Progress takes time, but she had a clear, confident plan forward.
Lauren's transformation in her own words
What she gained: "Confidence and a new perspective. It is helpful to hear from other food blog writers that I can increase my rates and change up my client outreach to hopefully get more inbound leads and make my life easier."
What she found most helpful: "Jackie gave me actionable steps to take to level up my business including creating a website and instagram, how to charge, and some pitching ideas that I hadn't thought of."
Her overall experience: "It exceeded my expectations. I love that it is just via email with a video explanation so that I could look at it anytime I needed."
The bottom line transformation: Most importantly, Lauren walked away with more than just tactics - she gained the mindset shift that changes everything:
“Working with Jackie completely changed the way I approach my business. She helped me understand my value, what to charge, and how to position myself to attract higher-paying clients. I’m more confident in my rates and finally feel like I am confident as a food blog writer.”
Key takeaways
Lauren's transformation highlights several strategic principles that any food blog writer can apply:
Don't undervalue your work. Raise your rates to reflect your expertise. Experience has value.
A simple website positions you as a professional more effectively than a PDF guide. Invest in your online presence.
Instagram can be a powerful platform to build authority and connect with clients. Consistent, valuable content builds trust.
Marketing is a process. Warm pitching often works better than cold pitching. Relationships convert better than transactions.
Lauren's story is a great reminder that sometimes the biggest shift isn't just strategy; it's confidence. With the right positioning, marketing approach, and mindset, talented writers can attract higher-paying clients and build sustainable businesses.
Ready to gain the same confidence and clarity Lauren did? Get personalized coaching and strategic advice here.
Are you tired of figuring out pricing, positioning, and business growth all on your own?
You don't have to navigate the challenges of building a food blog writing business in isolation. Connect with other writers who understand exactly what you're going through in my Mastermind for Food Blog Writers. Together, we tackle the same pricing dilemmas Lauren faced, support each other through client challenges, and celebrate wins as a community. Because growing a business is hard enough—you shouldn't have to do it alone!
